Implement SEO to get ranked 1 – 5 on page one of the major search engines. What Does It All Mean? A website should be a key element of your overall marketing strategy Creating a website is only ¼ of your website strategy To be effective you need to: ġ0 Steps To An Active Website? Start with an effective web design strategy. So what does all this mean? And How Does It Affect Your Business? SERP – Click Through % By Position Source: Yahoo, 2007, Month Unknown What We See Marketing Company | Marketing Consultants | Internet Marketing Company | Online Marketing Company | Search Engine Marketing Company - The DG Group $(document).ready(function()… What Search Engines See How Search Engines Work Originally Search Engines were human-based But eventually the task became too monumental Automated “Crawlers” or “Spiders” were invented and that’s when SEO was born! Let’s look at how a search engine actually works To Create An “Active” Web Site… … You Also Need To Understand How Search Engines Work ![]() Search Engine Market Share Today the Search Engine market is dominated by one provider Source: StatCounter, June 2009 The Need For Search Engines Because of this growth people needed to find pages quickly and easily So Search Engines were born How Has The Web Developed? There are estimated to be more than 108 million websites globally 1 43% are commerce sites 2 18% are corporate sites 2 10% are content sites 2 29% classify themselves as “other” 2 gov, org, search engine marketers etc… This equates to almost 30 BILLION web pages! 1 THOUGHT: How Can A Business Get Noticed On-Line? 1 - Source: Netcraft, Feb 2007 2 - Source:, Dec 2007 ![]() How Has The Web Developed? What Has Happened In The Last 20 Years? stored on a networked server and read by compatible software The World Wide Web was created in March 1989 by this man… Sir Timothy John Berners-Lee OM KBE FRS FREng FRSA. What Is A Website A website is a collection of pages created in HTML, containing text, images, tables, etc. Do You Have An or Web Strategy? How Will Customers Find You?Īctive or Passive Web Strategy In this presentation we are going to: Review some history and important details about the web Explore the types of activities that define an “Active” Web Strategy įirst Some Detail & History What Is A Website? World Wide What?
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